While others chase trends, we give brands foresight - translating global signals into actionable strategies that drive profit and relevance.
Our Approach
We combine research, cultural understanding and actionable planning to create strategies that work - not just look good on paper.
01
Trend Intelligence
02
Cultural Foresight
03
Opportunity Maps
We track the signals that matter. From emerging consumer behaviors to early market shifts, you’ll know what’s coming and why it matters to your brand.
We decode the deeper currents shaping the market. Understanding the ‘why’ behind behavior allows your brand to connect authentically and meaningfully.
We turn insights into action. Our maps highlight where your brand can win; whether it’s campaigns, product launches or market positioning.
Insights
Our insights are short, sharp and actionable. Each post is designed to help you make informed decisions, not just consume data.
we take the guesswork out of building a successful brand.
We’re a strategy partner with a proven track record.
Our founder, Loretta Hove-Makina, built a 7-figure brand and now helps other brands and entrepreneurs make sense of trends, culture and opportunity.
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